What Google Adsense and how to Join

Since its introduction in 2003, the Google Adsense program has greatly help bloggers defray hosting charges and other costs related to running blogs. Blogging can be very expensive especially when you have high levels of traffic and numerous pages. Many are turning to Google Adsense to generate some revenue from their blogs and whats more, earn some extra on the side.

What Google Adsense Is Adsense is an advertising program run by Internet giant Google. Google Adsense allows you (blog owner) to sell advertising space on your blog. The program enables you to display relevant text and banner ads on your blogs content pages. Banner ads are the most common form of online advertising displayed at the top of many blog pages. Google pays you a fee when the visitor clicks on the ad. Another recent addition is the Adsense for feeds.

This runs on RSS and Atom feeds. RSS and Atom feeds are standards for publishing regular updates to blog-based content. Ads are displayed in the most suitable feed articles. You are paid for your blogs original content; visitors see appropriate advertising and more relevant feeds to choose from. How to Join There is no rigid criteria to conform to for acceptance into the Google Adsense program, unlike other online ad networks that place minimum traffic requirement to be accepted. The only real criterion is acceptable content.

Of course, any ad program wants to attract quality content blogs only. Assuming you already have a blog on which you can include Adsense links, you first need to be accepted into the program. The first step is to go to sign up.

Google will review your blog to find out if you have the necessary traffic and the content that would bring in sufficient clicks to make your taking part in the program beneficial to Google and to you. Once you are accepted, all you need is a bit of javascript code to incorporate the advertisements into the accepted blog site. Google does the rest like providing appropriate ad links from its inventory of clients to your blog. Targeted ads will start showing up on your blog. How It Works There are two sides to Google advertising one for advertisers selling a product or service called Adwords and Adsense for blog publishers.

Advertisers pay Google to have their ads designed using Adwords appear next to the search page results in Google and a list of significant keywords for their offerings. Google will display an ad only if the provided keywords conform to a visitor search. An advertiser pays Google on a cost per click (CPC) basis. This means an advertiser pays only for that ad if the visitor clicks on the ad and visits the advertisers site. Advertisers compete with one another to buy search keywords usually from five cents and above.

Nevertheless, Google also takes into consideration the search engine ranking of the advertiser blog, so no one site can just buy keywords. For example, a purchase of the keywords digital camera produces ads next to Google search result in its home page. Said purchase also shows Adsense ads for digital cameras on other blogs where digital cameras are mentioned. For their part, blog publishers using Adsense create relevant pages. Google sends out Mediabots (digital robots) which use special algorithms to crawl the host blog page and evaluate the content to determine what keywords are relevant and report the result to Googles ad server which then serves the appropriate ads.

Blog publishers get paid a percentage of the fee that Google receives from the advertiser. This is done through a combination of a pay per click (PPC) and pay per impression basis. Impression is the number of times a specific ad has been displayed. A blog publisher is reimbursed at a fixed rate per thousand impressions. If a page isnt significant enough, a blog publisher doesnt get paid as much. There is no charge for the blog publisher to join Adsense.

All costs are covered by the advertiser who participates in Adwords. How much each advertisement pays per generated click is also another important factor. Each Adsense ad is not worth the same. An ad may give you ten cents while another may give you $1 per click. It depends on the demand for that kind of ad. If a number of advertisers are bidding for the same advertising space, the advertiser offering the most per click will get their ad displayed first.

Although Google doesnt release the amount it pays for keywords, you can sign up as an advertiser on top of being a participant in the Adsense program for $5 and see for yourself how much advertisers are paying Google for various click through. For example, a thousand page views with Google ads on them per day, at 1% click through rate and 25 cents per click will yield $2.50 per day. Not a lot but it can cover hosting fees or service fees.

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